Hello, and welcome
Bluecollar Marketers is my brainchild, something that came into being after having been involved in internet marketing on and off for well over a decade. All the while becoming more and more disillussioned with the state of things, with the sheer level of deception that seems to be the norm, when top-level marketers aim to coerce people on the ground-level to invest in their latest scheme, software or course made up of rehashed, regurgitated information.
"There has to be a better way", I kept thinking to myself, while drifting in and out of the marketing zone, alternately trying to come up with something new, and throwing it all away in disgust.
Until it dawned upon me, that in order to do away with all the fast cars, pictures of big (fake) mansions, and push-button scams - maybe I would need to focus on its opposites - the real foundations of our societies: the hard-working bluecollar workers. Those not afraid to get their hands dirty and their brows sweaty. Those for whom cooperation and solidarity are the norms, rather than "I'm in it for myself, and screw everyone else".
"You got a fast car / I want a ticket to anywhere / Maybe we make a deal / Maybe together we can get somewhere / Any place is better / Starting from zero, got nothing to lose / Maybe we'll make something / Me, myself, I got nothing to prove"
(Tracy Chapman / 1st verse of the the song Fast Car)
Hi there, glad to meet you. Come on in and make yourself comfortable.
My name is Morten L. Nielsen, born in the year 1965, and living in the outskirts of Denmark. I've got a wife and 3 kids and a couple of cats, and I'm definitely not of the live fast and screw the rest disposition 🙂
As mentioned above, I've been involved in online marketing of some kind or the other for over a decade (actually, more than 15 years, when I think of it), and I've seen my share of successes and failures. Nothing on the grand scale, mind you, and more failures than successes, to be honest - but that's not what's bothering me. Failures you learn from - so I've become mighty knowledgeable 🙂
No, what's been bothering me, and what's been driving me away from marketing ever so often, has been the overwhelming mindset in the marketing area. You know the one - the "money is everything - and your money is everything to me, so I'll do just about every bit of scheeming and conniving to get you to give it to me, under the false pretenses of selling you something valuable (except that it's almost always simply gilded garbage)" mindset.
It took me crashing profoundly, and then starting learning social education, to realize that, no, it doesn't necessarily have to be this way, and yes, you can just simply set out on a different course, even though everyone else seem to be drifitng the other way.
And don't get me wrong - it's not everyone else - there are quite a few honest people out there. It's just, most of them seem to have their voices drowned by the violent drones of the used car salesmen.
OK. So what's all this Bluecollar stuff all about.
Well, it's about integrity. And genuine honor. And hard work. Essentially.
It's about going in a different direction, a direction away from what disgusts me. It's about showing some real interest in the people you deal with, whose money you take. And it's about making sure that when you do take their money, what they get is both what you promised them (i.e. never gilded garbage), and to the best of your knowledge and ability, it's what they really need.
It's about the cameraderie and solidarity you often find among when you're working bluecollar work. It's about having each others' backs, rather than carefully placing your knife in them.
So, I went around and created what I see as my mission statement
"Welcome to Bluecollar Marketers, where we do things a little differently. Here, we believe in honesty, integrity, and collaboration. No more over-the-top claims or exaggerated promises. Just good, old-fashioned hard work and cooperation.
We know what you're thinking, "But marketing is all about competition!" And you're not wrong. But we think there's a better way. We believe that by working together, we can create a rising tide that lifts all boats.
So if you're tired of all the hype and false promises that come with traditional marketing, come join the Bluecollar Marketers family.
The ethos of Bluecollar Marketers is all about embodying the values of cooperation, helpfulness, and integrity in every aspect of our work. These values are deeply ingrained in the bluecollar work ethic, which emphasizes hard work, honesty, and collaboration.
We don't need to scam each other, to make a living. That's their way of doing things, but there is a different one. It starts right here, right now.
Come join us."
So, if this is something you can get behind - sign up for the list, send me a message using the form in the menu, or simply shoot me an email at morten @ bluecollar-marketers.com (without the spaces, of course 😉 )
Statement of support and inclusivity
Bluecollar Marketers aims to be a positive and inclusive undertaking, and as such it is important to emphasize:
We have no tolerance for:
- Hate-speech of any kind
- Homophobia or any other form of harassment of the LGBTQ+ community
We aim to be good allies to the LGBTQ+ community, as well as other marginalized groups that are singled out and harassed because of who they are. This is not up for debate.
If this is not how you see yourself as a human being - well, Bluecollar Marketers is probably not something you want to surround yourself with, and you're better off going someplace else.